Where do you need us?
For the whole journey, or for the one stage you cannot do alone. Each service below has a page of its own on what it covers and what you leave with.
Market feasibility
Guesswork is expensive. Research, competitive analysis and commercial modelling, so every launch decision rests on evidence, not instinct.
- Research-backed market selection
- Competitor and brand benchmarking
- A ranked list of states to enter first
Liquid development
Formulation and blending partners who make the product you have in mind, and rework it until it matches.
- Recipe, shelf life and stability
- Sourcing and manufacturing partners
- Quality control, trial and commercial runs
Supply chain
Procurement, production and logistics, at home and across borders, so nothing stops between the supplier and the shelf.
- Domestic procurement and production
- Imports, customs and freight
- Warehousing and inventory movement
Sales and route to market
Execution from warehouse to retail, so sell-in becomes sell-through.
- Distributor appointment and management
- Sales planning and inventory movement
- Retail and institutional execution
- Team tracking and market expansion
Marketing
The brand and the demand: a name and a pack that work together, and a launch that earns attention, trial and loyalty, not just distribution.
- Positioning, packaging and identity
- Branding and marketing strategy
- Digital marketing
- Promotions and activations
Cost and finance
Cost cards and pricing that hold up across every state’s excise regime, and a five-year model you can raise capital on.
- State-wise cost cards and pricing
- Trade margin and scheme planning
- Investor-ready five-year model
- Valuation and ROI
Talent and compliance
Every licence and registration each state requires, and the people and policies to run the business.
- Distribution permits, EVC and label registration
- Specialist alcobev talent, sourced and placed
- HR policies, processes and training
Post-launch support
Once you launch, we stay alongside for twenty-four months: pricing, distributors and new markets.
How the work runs.
Taken together, the services make one engagement in three phases.
Proving the opportunity
We begin with a feasibility report on the category, region and price you intend to enter: who is already there, what they are not doing, and whether the gap you have seen is real or only apparent. If it does not hold, we tell you so — and you will have spent the least it is possible to spend finding out.
Building the brand
Three streams run at once and are managed as one programme: the liquid and whoever will make it at volume, the brand and the pack it goes into, and the route by which it reaches a shelf. You get one plan, one timeline, and one person answerable for all of it.
We do not walk away
Once the brand is on a shelf, every decision made before it begins to be tested. For a fee we stay alongside the business for twenty-four months — distributors, pricing, the second and third markets, and the fundraising conversations that follow a launch that works. You are not handed a report and left to it.
Tell us about
your idea.
A name, a way to reach you, and a line about what you are building. That is enough to begin.
Reach out.