Cost and finance
Cost cards and pricing that hold up across every state’s excise regime, and a five-year model you can raise capital on.
Reach out.
The work
In India a bottle does not have one price; it has one for every state it is sold in. We build the cost cards and the pricing that make the product work at each of them — for you, for the distributor and for the retailer — before the first case is made. Then we build the five-year plan investors will question, so you can raise capital and deploy it with discipline.
What it covers
State-wise cost cards and pricing
Liquid, packaging, duty, freight and margin, worked through state by state, so the shelf price in each market is known rather than guessed.
Trade margin and scheme planning
What the trade must earn to stock and sell your brand, and the schemes that will move it, built into the price from the start.
Investor-ready five-year model
Volumes, pricing and costs by state and by year, built from the same cost cards the business will actually run on.
P&L, EBITDA and break-even
The point at which the business pays for itself, and what moves it earlier or later.
Cash flow and burn visibility
How much cash the launch consumes, month by month, so the raise is sized to the plan rather than to a round number.
Valuation and ROI
A valuation you can defend in the room, and the return an investor can expect at each stage.
What you leave with
- A cost card for every state you plan to enter
- A pricing architecture across your range
- Trade margins and schemes your distributors will accept
- A five-year financial model
- The numbers behind your investor presentation
- Support in the conversations that follow
When to bring us in
Once the market is chosen and before the pack is final, since the pack is the largest cost you still control. Again before a raise, and after a launch that works, when the conversations about the next round begin.
Where it sits in the engagement
Proving the opportunity
We begin with a feasibility report on the category, region and price you intend to enter: who is already there, what they are not doing, and whether the gap you have seen is real or only apparent. If it does not hold, we tell you so — and you will have spent the least it is possible to spend finding out.
We do not walk away
Once the brand is on a shelf, every decision made before it begins to be tested. For a fee we stay alongside the business for twenty-four months — distributors, pricing, the second and third markets, and the fundraising conversations that follow a launch that works. You are not handed a report and left to it.
Tell us about
your idea.
A name, a way to reach you, and a line about what you are building. That is enough to begin.
Reach out.