Marketing
The brand and the demand: a name and a pack that work together, and a launch that earns attention, trial and loyalty, not just distribution.
Reach out.
The work
A name and a pack that work together, for a first brand or a new product in an existing range. We start from who the brand is for and where it will sit on a shelf, and take it through to a protected name and a finished pack. Then we plan the demand: distribution puts a brand on a shelf; marketing is what takes it off, within the restrictions on how alcohol may be advertised in India.
What it covers
Consumer positioning and brand architecture
Who the brand is for, what it stands for against the brands beside it, and how a range is organised under it.
Packaging and visual identity
The bottle, the label and the case, designed to stand out on a shelf and to be made at a cost the pricing allows.
Trademarks and intellectual property
Clearance and registration of the name and the marks, so the brand you build is one you own.
Branding and marketing strategy
The plan for how the brand is introduced, to whom, and in what order, set against what the launch budget can sustain.
Digital marketing
Social, search and content, working within the advertising rules that apply to the category.
Promotions and activations
Trade promotions, on-premise activations and tastings that put the liquid in front of the people who will buy it.
What you leave with
- A brand positioning and architecture
- A finished pack, ready for production
- A registered name and marks
- A launch and communication plan
- A media plan matched to the budget
- Activations in the markets that matter first
When to bring us in
Once the market and the price are known. A pack designed before them is often a pack redesigned after. The launch plan follows, in the months before launch and through the first year after it.
Where it sits in the engagement
Building the brand
Three streams run at once and are managed as one programme: the liquid and whoever will make it at volume, the brand and the pack it goes into, and the route by which it reaches a shelf. You get one plan, one timeline, and one person answerable for all of it.
Tell us about
your idea.
A name, a way to reach you, and a line about what you are building. That is enough to begin.
Reach out.