Sales and route to market
Execution from warehouse to retail, so sell-in becomes sell-through.
Reach out.
The work
A brand is only launched when it sells through, not when it is sold in. We take the plan from the warehouse to the retailer: appointing the distributors, setting the targets, and making sure stock moves once it is on the shelf.
What it covers
Distributor appointment and management
Finding, appointing and managing the right distributor in each state, on terms that keep them committed to the brand.
Sales planning and inventory movement
Targets by state and by outlet, and the planning that keeps the right stock in the right place.
Retail and institutional execution
Presence in the shops, bars, hotels and canteens that matter, and the visibility that sells once you are there.
Team tracking and market expansion
Reporting that shows what each market is doing, and the case for which market to open next.
What you leave with
- Distributors appointed in your launch states
- A sales plan with targets and reporting
- A tested route to market you can extend
When to bring us in
Before launch, so the distribution is in place on the day the brand is ready, and for as long as the brand is growing.
Where it sits in the engagement
Building the brand
Three streams run at once and are managed as one programme: the liquid and whoever will make it at volume, the brand and the pack it goes into, and the route by which it reaches a shelf. You get one plan, one timeline, and one person answerable for all of it.
Tell us about
your idea.
A name, a way to reach you, and a line about what you are building. That is enough to begin.
Reach out.