Supply chain
Procurement, production and logistics, at home and across borders, so nothing stops between the supplier and the shelf.
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The work
Every state in India licenses, taxes and moves alcohol in its own way, and an import adds customs on top. We plan procurement, production and logistics, at home and across borders, so nothing stops between the supplier and the shelf.
What it covers
Domestic procurement and production
The licences and approvals needed to source, make and bottle in each state you produce in.
Imports, customs and freight
For imported brands: customs clearance, duty and freight, planned before the first container moves.
Freight and inventory management
Moving stock between states and holding it in bond, within the rules of each.
What you leave with
- A sourcing and production plan for every state you make in
- Imports cleared and landed on schedule
- Stock that moves without being held at a border
When to bring us in
Early in the build, because the supply chain sets much of the price, and continuously after launch as volumes grow.
Where it sits in the engagement
Building the brand
Three streams run at once and are managed as one programme: the liquid and whoever will make it at volume, the brand and the pack it goes into, and the route by which it reaches a shelf. You get one plan, one timeline, and one person answerable for all of it.
We do not walk away
Once the brand is on a shelf, every decision made before it begins to be tested. For a fee we stay alongside the business for twenty-four months — distributors, pricing, the second and third markets, and the fundraising conversations that follow a launch that works. You are not handed a report and left to it.
Tell us about
your idea.
A name, a way to reach you, and a line about what you are building. That is enough to begin.
Reach out.